Guest: Patrick Deloy

The Omni Channel Experience In Asia (Part 1)

September 7, 2022

Episode Notes

In this episode of The Negotiation, we speak with Patrick Deloy, Managing Director at Merkle, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long-term support of multi-country e-commerce website deployments in the APAC region.

This episode is part 1 of 2 with Patrick, in which we cover a wide range of topics including the current state of omnichannel retail in APAC trends and tactics the West could emulate; examples of brands who do omnichannel retail well in Asia, and a very intelligent yet nuanced conversation deep-diving into the why Patrick says consumers no longer “go shopping” but are rather “always shopping”.


Topics Discussed and Key Points: 

  • Patrick’s entrepreneurial journey into eCommerce.
  • About the Dentsu group.
  • How the whole eCommerce landscape and consumer expectations are evolving across all the markets in APAC.
  • The development of omnichannel retail over the past few years in the APAC region.
  • Companies with the highest eCommerce growth and what has held these companies back when it came to omnichannel retail.
  • How COVID propagated consumer habitual change.