What we do at WPIC
Make key business decisions, backed by accurate and valuable data insights.
Get your brand up and running on Asia's top digital commerce platforms.
Reach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.
We design, develop, and deploy large-scale, custom-built tech solutions inside China.
Minimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective.
This episode of The Negotiation is part 1 of our discussion with Louis Houdart, Founder of Creative Capital. He is also an entrepreneur, business and investment coach, board member, and advisor to many start-up companies. The Creative Capital China team has worked with European companies in China, as well as pushing little-known Chinese brands out into the Western markets. By establishing pre-eminent international brand awareness and strong brand relationships, Creative Capital is one of the only firms in China that focuses on widening awareness of Chinese companies beyond their home market.
We kick things off by asking Louis to share his story about how he founded Secret Garden, which leads to a broader conversation discussing what Chinese culture means to him. We then discuss how he was able to sell Secret Garden, which led to the opportunity to build a men’s fashion brand called 16N that was later invested by Sequoia Capital, all building the foundation for what is now Creative Capital. Along this conversational journey, we cover the importance of strong concepts, branding excellence within China, and just how important it is to always focus on a brand’s image.
Topics Discussed and Key Points:
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