Guest: Chuk Besher

Partnerships, News Media, & eCommerce In Japan (Part 2)

August 24, 2022

Episode Notes

In this episode of The Negotiation, we continue our interview with Chuk Besher, Executive Producer at 3Minute, the digital media arm of GREE, a Japanese internet media company that provides mobile social networking and mobile technology services.

We kick off part 2 by talking about Chuk’s experience as a news anchor for CNN Japan. We then delve into how foreigners can partner with Japanese companies or government bodies; what it’s like managing influencer marketing for 3Minute; best practices for entering the Japanese market; and what Chuk sees as the future of marketing in Japan.

Enjoy!

  • Topics Discussed and Key Points:
     Being a news anchor for CNN Japan
  • How foreigners can partner with Japanese companies or government entities
  • Managing influencer marketing for 3Minute
  • Best practices for entering the Japanese market
  • The future of marketing in Japan