We helped the world’s largest auctioneer of heavy equipment develop a responsive live-auction site for the Chinese market.
Headquartered in Canada, Ritchie Bros. is the world’s largest auctioneer of heavy equipment and trucks.
With over 30% of China’s consumers shopping on mobile, having a responsive design that functions across multiple brands, operating platforms, and screen sizes directly affects conversion rates and ultimately ROI.
As Ritchie Bros. embarked on its China initiative to launch its first auction, WPIC Marketing + Technologies was approached to drive attendance at auctions, initiate RBA’s China mobility program, and activate live auction bidding. Having spent nearly 10 years obtaining its 100% wholly-owned license to operate in China, Ritchie Bros. was ready to invest in web strategies to present the RBA brand to tomorrow’s market.
WPIC developed a mobile responsive site for live auction bidding, a website, and drove attendance to the first auction. WPIC developed and deployed both http://china.rbauction.cn and http://shouji.rbauction.cn. Traffic was driven to the mobile site, website and auction events through effective SEO, SEM and media campaigns.
WPIC created a strategy in which the market would be segmented into five verticals, each requiring its own sub-strategy. WPIC measured the conversions and metrics from each vertical and created a three-year web campaign and investment strategies.
RBA’s first auction in China had a massive turnout. Success levels not only affirmed ensuing auction dates but also established RBA’s presence in the world’s largest construction equipment market, worth over $43.9 billion USD annually.
We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.
Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.
Lean on our 15 years of expertise to grow your brand effectively in Asia-Pacific. Contact us and we will set up a call to discuss your requirements in detail.