We helped the global leading source of colour expertise increase in-market revenue by 2,200% within six months.
Pantone is an American company that provides a global colour language that enables brands and manufacturers to make colour-critical choices at every process level.
Pantone approached WPIC and tasked the team with building an e-commerce presence in China for a globally-recognized brand, not only to raise awareness inside the market but also to ensure that conversions and substantial revenue followed.
WPIC integrated a full list of SKUs and photos into Tmall, China’s most popular B2C e-commerce platform. Chat functionality was integrated into the store to seamlessly connect consumers with product specialists and customer service professionals.
After only three months, initial optimizations were launched and the Pantone e-commerce store 2.0 was unveiled with new offerings, optimized design and dynamic marketing strategies.
Through effective SEO, the Pantone store achieved number 1 rankings for highly competitive keywords, driving high-volume traffic and conversions. A Baidu PPC account was created (then rare for driving traffic to Tmall), pulling in more traffic through ongoing optimizations.
WPIC also dominated relevant traffic sources (BBS, Forums, Portals) with Pantone advertising, identifying “low-hanging fruit” and low-cost, targeted and high-traffic media buys. Finally, WPIC achieved 100% coverage of available banner ad placement inside the Taobao system. This aggressive, leveraged and highly targeted e-commerce build and marketing push led to an over 2,600% increase in traffic within six months.
The end result? WPIC built out Pantone‘s entire e-commerce presence on the Tmall platform (pantone.tmall.com) and increased in-market revenue by 2,200% within six months.
We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.
Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.
Lean on our 15 years of expertise to grow your brand effectively in Asia-Pacific. Contact us and we will set up a call to discuss your requirements in detail.