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Levi’s

We helped the original American denim brand decrease loading time for its China website.

Levi's Case Study

Industry

Key Deliverables

The client

Levi’s is an American clothing company that is famous for creating and popularizing blue denim jeans. 

The challenge

Levi’s deployed their digital assets in China, but were impeded by limited bandwidth within the country. That meant a slow-loading website, occasionally not loading at all.

Where most Internet users expect load times between 1.5 and 5 seconds, international brand websites in China can have load times of over 20 to 40 seconds, or more, which ruins customer experience, leads to customers leaving the site without converting and threatens the brand perception.

Our solutions

Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for Levi’s stakeholder team to review and approve.

The site was then rebuilt and redeployed, with lightning-fast load times, and consistent uptime, resulting in the desired unique brand experience expected from Levi’s.

Results

A 500% decrease in loading time and a localised user experience, led to an increase in e-commerce conversions.

Do you have a similar project in mind?

We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.

Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.

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