We helped a leading lingerie brand in Canada expand in China via D2C channels.
Founded in 1985, La Vie en Rose is a leading Canadian lingerie and swimwear retailer.
La Vie en Rose approached WPIC and tasked the team with building out a full service e-commerce presence on China’s most popular third party marketplaces for their brand.
Their goal was not only to raise awareness inside the market, but also to ensure that conversions and substantial revenue followed.
WPIC integrated LVR’s full list of SKUs and product photos into Tmall and JD.com, China’s most popular B2C e-commerce channels. In total, WPIC successfully localized over 115 SKUs in advance of the store’s launch date, to ensure that the right product mix was offered to consumers inside the market.
Through SEO, the La Vie en Rose store achieved high rankings for highly competitive keywords on Baidu, driving significant traffic to the brand’s Tmall store. A Baidu PPC account was also created to drive traffic to the Tmall store.
Beyond that, WPIC developed and deployed chat functionality in the store to seamlessly connect consumers with product specialists and customer service professionals for last-mile sales support.
We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.
Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.
Lean on our 15 years of expertise to grow your brand effectively in Asia-Pacific. Contact us and we will set up a call to discuss your requirements in detail.