WPIC developed complex digital architecture to ensure maximum security, as well as seamless and automated migration of data. IPSEC VPN, MySQL, Nagios monitoring, Arrow applications, production and translation servers were developed and deployed resulting in a robust China digital infrastructure.
WPIC managed legal proceedings to reclaim web assets, including a domain recovery process, as well as obtaining the ICP license required for hosting a website within China. Tax payment and receipt pathways were set up and audited to ensure compliance. Convenient payment gateways, such as Alipay, were set up to increase conversion rates.
In-China fulfillment was set up, including a cross-border legal policy, freight forwarding, and third-party logistics centers (3PLs). 3PLs and freight forwarders were identified, categorized, audited and approved by Verical stakeholder teams.
WPIC audited customer resource centres, trained new staff and a closed-loop tracking system was established to minimize lead loss. Regular cadence was set to: decide which SKUs could be fulfilled within China; identify high-demand products; and determine fulfillment speed, conversion rates and ultimately ROI. The WPIC team set up and audited lead management pathways, which included creation and validation of a 400 number and performance management system to closely track strengths and weaknesses. Onsite WPIC experts trained Verical teams in using Baidu marketing platforms.
WPIC’s PPC campaign was up and running quickly. Additionally, WPIC obtained business licenses, set up banking, payment pathways, a Baidu account, landing pages within China, and then collected and disseminated leads through a custom-built proprietary CRM system. Last, data was analyzed data with Chinalytics, WPIC’s web analytics tool.
