618Webinar Series: 6/18 and Beyond – Leveraging the world’s biggest shopping day to drive growth (Part 1)

Date: Friday, May 15th, 2020

Time: 10:00 a.m.- 10:30 a.m. PST

Is your organization prepared for 6/18?

In a few short weeks, the biggest shopping and retail day in the history of the world is set to take place throughout the Chinese market- how is your brand positioned to take advantage?

Moderated by Todd Embley, host and executive producer of The Negotiation podcast, join WPIC president Joseph Cooke, for a dynamic 30-minute conference call on what brands can do to ensure they are prepared to “win” over the course of this all-important shopping festival.

In part 1 of this 3 part series, Joseph and Todd will discuss a variety of topics, including:

  • What it takes to be successful on 6/18
  • How the COVID-19 outbreak is affecting shopping habits in China
  • What sort of promotions Chinese consumers expect during this festival
  • How long it takes to launch a brand in China in 2020
  • And more.

Interested in learning more and submitting a question in advance of the call? Contact info@