Jacob Cooke

Jacob Cooke

Co-Founder and CEO

Jacob Cooke is the Co-Founder and CEO of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia.

As CEO, Jacob is the driving force behind WPIC’s world class data tools, e-commerce services, and artificial intelligence technology. Under his leadership, the firm has built out an expansive solution set covering data analytics, e-commerce activations and store management, brand strategy, creative campaigns, merchandising, warehousing, 3PL integrations, and more.

Jacob has lived in Beijing since 2003 and is a regular contributor to Bloomberg on e-commerce, retail, and technology trends in China. He is a member of the MIT Sloan School of Management and holds an Advanced Certificate in Engineering from MIT’s Computer Science & Artificial Intelligence Laboratory.

He speaks Mandarin and Japanese