Top Digital Platforms in APAC & Their Western Equivalents
There are dozens of online platforms that are widely used throughout the Asia-Pacific region. Just like in North America, these platforms allow consumers to connect with loved ones, purchase goods, film videos, share photos, pay for products and services, and much more.
Despite having hundreds of millions of users (more than the most popular platforms in North America), some of these are virtually unheard of in the West. Furthermore, given that APAC covers a wide region with more than two dozen independent countries, the most popular digital platforms also vary greatly state to state.
In this infographic, we compare the top digital platforms in APAC and their Western equivalents.
20 Top Digital Platforms in APAC to Know:
Chinese user-generated video sharing platform with a highly engaged, interactive community. The platform sees roughly 300 million monthly active users.
A sister company to KakaoStory, KakaoTalk is South Korea’s leading messaging app with features such as mobile payment, shopping, banking, and microblogging.
Korea’s leading domestic search engine that draws heavily from user-generated content and social community café. Although Google still leads in Korea, Naver represents more than 25% of all searches in the market.
A chief competitor to Lazada, Shopee is the largest online shopping platform in Southeast Asia.
China’s largest online retail marketplace with nearly 900 million active users. A subsidiary of Alibaba, Tmall acts as a virtual shopping mall and features brands from around the world across dozens of product categories, including fashion, beauty, health and wellness, consumer electronics, FMCG, child / baby / maternity, and more.
The web portal is Japan’s most visited site with over 67 million monthly active users. Its services include news, shopping, travel, mobile payment, and much more. The search is powered by Google.
To know more about how WPIC can help your brand launch in APAC, please don’t hesitate to contact us.
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