Jacob Cooke on stage at the Canada China Business Council 2021 AGM & Business Forum
AGM Session: An Olympic-Sized Opportunity – The Business of the Games. Moderated by CCBC’s Noah Fraser (left), with speakers Jacob Cooke, Co-Founder and CEO of WPIC (centre) and Justin Downes, President of Axis Leisure Management (right).

Last week, WPIC and a number of other business leaders gathered in Beijing for the annual meeting of the Canada China Business Council (CCBC).

The CCBC’s mission is to create more and better business between Canada and China by identifying obstacles and pursuing strategies to reduce their impact. This was its 43rd AGM & Business Forum.

Speaking to The World Today from the event, WPIC Co-Founder and CEO, Jacob Cooke, and the Canadian Ambassador to China, Dominic Barton, expressed hopes for a new chapter in bilateral ties.