Empower your organization and get valued insights about your customers in the world’s most important markets.

Lean on the power of data. Ensure your brand is putting customers first across all digital strategies and tactics in APAC.

With experience in fashion, child/baby/mother, outdoor apparel, tools and accessories, and more, WPIC’s breadth of experience in the consumer and retail space is unmatched.

Selected clients

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Selected Case Studies

Safari Ltd.

In April 2020, Safari Ltd® approached WPIC and expressed interest in a China market entry for their line of educational, animal-focused Toys that Teach®. more

Fruit D’or

Fruit D’or is a Quebec-based company that specializes in the processing of berries. A Canadian organization that has been in business for over 20 years, they rank first worldwide in growing organic cranberries, and second as an organic wild blueberry processor. more

Klean Kanteen

Klean Kanteen approached WPIC with the goal of growing their brand and expanding their product line-up into the Chinese market through e-commerce activation. more

Leading Edge Health

Leading Edge Health (LEH) is a Canadian nutritional supplement company that sources, tests and forumulates high-quality nutraceutical products around anti-aging, skincare, men’s and women’s supplements, and more. more


Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve. more


Hunter Boots, one of the world’s most trendy rainwear brands, was interested in bringing its flagship Wellington boots to the Chinese market to capitalize on growing affluence amongst hundreds of millions of consumers in tier-1 and tier-2 cities, but the company needed to identify the size of the opportunity, in order to determine which SKUs to bring to the market. more


Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience. more


Leatherman, a leading outdoor tool manufacturer headquartered in the USA considered expanding into the Chinese market and wanted a clear picture of the competitive landscape, as well as the market size and its opportunity within it. more


Pantone approached WPIC to eliminate black market violators from numerous platforms, including its preferred third party e-commerce space: Tmall. more


The Trek team approached WPIC with the dual challenge of building a Tmall store to establish a China presence, and integrating it with their global Hybris ERP system. more

Eddie Bauer

WPIC was approached by Eddie Bauer to conduct a thorough market assessment, providing essential insight into the opportunities available in China. more

Lululemon Athletica

As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China. more

Selected Infographics

Tmall v.s. JD.com

What are the key differences between China's two most popular e-commerce marketplaces… more

China’s toy industry

Interested in learning more about China's toy industry? Take a look through WPIC’s da… more

Relevant White Papers

In the News

Relevant Podcast Episodes


China Toy Industry

China Toy Industry Seventeen percent of China’s nearly 1.4 billion people are 15 yea… more